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68% of Europeans want to use biometric authentication for payments

18
Jul
2016
68% of Europeans want to use biometric authentication for payments

15

Over two thirds (68 percent) of consumers across Europe are interested in using biometrics when making a payment, especially when integrated with other security measures.

According to new research from Visa, 73 percent see two-factor authentication as a secure way to confirm an account holder. Responses were collected from more than 14,000 European consumers in the UK, Sweden, Spain, France, Germany, Italy and Poland.

Online retailers have the opportunity to gain the most from biometric change as 31 percent of people have abandoned a browser-based purchase due to the payment security process.

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