Users tend to think it’s safe to install apps from Google Play. After all, it’s the most official of all official stores for Android, and all apps there are thoroughly vetted by Google moderators, right? Bear in mind, however, that Google Play is home to more than three million unique apps, most of which get […]
Accusations that Facebook tracks non-users as they browse around the web have dogged it for years.Well, now we can stop calling them accusations thanks to an announcement on 26 May 2016 from the Social Network itself. Audience Network is Facebook’s ad network for mobile apps. It uses the same data and targeting that powers ads […]
The online advertising industry has witnessed the emergence of “invisible enemies” that pass themselves off as regular online users – the infamous bots. This network of zombie users has become a serious headache for businesses and this is reflected in recent data. According to a recent study, advertisers worldwide look set to lose $6.3 billion […]
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