The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, like, buy, comment and search produces a unique virtual identity – something that Malcom Frank, EVP of strategy and marketing for Cognizant, calls […]
Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but… information is not knowledge. The data must be wrangled and put in context to make it […]
Sleep tracking is one of the best features of the Jawbone Up fitness tracker, but it could serve a purpose beyond helping you feel less groggy in the morning. Jawbones data science team has collated the sleep information from last night in northern California — which was hit by its biggest earthquake in 25 years — and used it […]
Latest Comments