To launch its BookBook, aka its catalog, IKEA uses the methods of an Apple product launch. Plus humor.
Category CA TechnologiesTech
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Posts Tagged ‘IKEA’
04
Sep
2014
Browsing through an Ikea catalog is basically a modern adults version of playing make-believe, letting you imagine just how gorgeous your apartment will never be. The surprising fact was noted by the The Computer Graphics Society, which spoke at length with Ikea about why its eschewing photography for digital renders. Basically, it gives Ikeas designers a lot […]
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The problem with shopping at Ikea is youre constantly shuffled along through manufactured rooms, never getting real quality time with the Nordli or Brimnes youre considering. For the savvy shopper in Australia, there is an alternative: spend a night in the showroom courtesy of Ikea and Airbnb. You even get an Ikea breakfast and the sheets you […]
Category CA TechnologiesTech
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