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​Lowe’s Holoroom is an augmented reality showroom, not a sci-fi revolution

12
Jun
2014

Admit it, youve seen the holodeck on Star Trek and thought to yourself: I want that. So did the folks at Lowes Innovation Lab, but what they came up isnt exactly science fiction. Lowes Holoroom isnt a holographic reality, its an augmented reality: by covering a small space in AR markers, Lowes has created a room that allows customers to view potential home renovations by looking through the window of an iPad.

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