The World Cup is the biggest single sporting event in the world, and that means one thing for the TV industry — it’s the biggest opportunity to sell new sets. We expect the demand for TVs to increase considerably due to the upcoming World Cup matches, said Samsung VP Simon Sung on the company’s last earnings call. Samsung believes that the UHD TV era will unfold this year Ultra High Definition (UHD), or 4K, sets dominated CES 2014, and are now becoming available at reasonably affordable prices.
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