If it seems like every company out there these days is trying to track your web browsing, mobile usage and actual physical location history, it’s probably because they are. Usage history, location history and other related data are hugely important to advertisers, which try to build profiles of users in order to serve better targeted ads. Marketers have a million tricks up their collective sleeve when it comes to tracking you, but thanks to a smart new feature coming in iOS 8, iPhone users’ privacy will be guarded a bit more closely than other smartphone users. Every device capable of connecting to the Internet has a MAC address that helps separate it from other gadgets connected to a network. This unique identifier
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