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Apple reportedly scraps plans to launch an ‘iTV’ in 2014

11
Nov
2013

Apple’s mythical television, which has gained the status of Bigfoot and UFOs in the technology media world, has again been reportedly put on hold. DisplaySearch’s supply chain sources claim that Apple has cooled to the idea of releasing its own television set in 2014 and will instead focus on wearable computers such as smartwatches. The big hangup for Apple right now, claims DisplaySearch, isn’t the television’s hardware or software but the content it will offer with its new “iTV.” “To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV

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