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Apple’s iBeacons are paying off for advertisers in a huge way


There was a great deal of interest surrounding Apple’s iBeacons when they launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much data regarding their effectiveness. Advertisers claimed that the potential for iBeacons as a new platform was vast, and now we’re finally beginning to see the results. 9to5Mac shares a report from InMarket, a company currently installing iBeacons in grocery stores, which illustrates the point of the advertisers perfectly. Using Hillshire Brands as an example, InMarket announced that purchase intent for the company’s American Craft link sausages increased 2ox after the installation of iBeacons, representing a “500% increase over the CPG average for mobile ad engagement.” We started experimenting with location-based

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MONDAY, JULY 23, 2018



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