He, and many like him, like to make lofty promises that if authors would just spend enough time on social media then they’ll sell tens of thousands of books. That’s right, that old marketing tool from the 90s is still alive and kicking. It will also outperform your social media, podcast and blog combined by at least a factor of five. I promoted the book on the Twitter feed and then promoted the book to the email list and then tracked the sales separately.
Comments are closed.
