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AT&T’s new ‘Sponsored Data’ lets companies pay for data that won’t apply to your cap

07
Jan
2014

In a novel move that wasn’t entirely unexpected thanks to a report from back in 2012 but is still very intriguing nevertheless, ATT on Monday announced a new program called “Sponsored Data” that could potentially have a huge impact on the U.S. wireless market. In a nutshell, ATT’s Sponsored Data product allows companies to pay for the data used by specific apps so that the data consumed by those apps will not apply to ATT subscribers’ monthly data limits. So, for example, a developer might offer a promotion where data used by its app is free to end users for a month, or Netflix might let ATT customers stream the first episode of House of Cards season 2 without having

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