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This past December, Beyonce shocked the industry by dropping her fifth album on iTunes with no advance notice, and still managed to rocket to the #1 spot on the charts. What you may not have heard is that within days of its release, rock band We the Kings managed to knock Beyonce’s album off the #1 spot on the iTunes charts–due to the millions of fans they’d cultivated on YouTube. Acts like Traphik (who spent four weeks in the top spot of Billboard’s Uncharted, a ranking of emerging artists), We the Kings, and others I’ve advised or watched are proving that YouTube isn’t the future of music marketing – it’s now. Bass player Charles Trippy has been making YouTube videos since 2005, and he and wife Alli hold the world record for most consecutive daily video blogs.