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By Michael Gold TAIPEI (Reuters) – Britain’s ARM Holdings PLC, whose chip designs feature in most smartphones, has started designing chips for servers with a market share goal of 10 percent in three years, to capitalise on the growing data demands of wearable smart devices. Technology companies from Google Inc to HTC Corp are investing heavily in wearables such as watches and spectacles, which add to the strain on servers when sending and receiving real-time data. The value of wearables and other everyday products equipped with ARM-based embedded connectivity is likely to reach $20 billion (£12.08 billion) in 2018 from $14 billion last year, said Vice-Director of Investor Relations Ian Thornton. In light of that, ARM has started designing chips for servers, and the first chips are scheduled be shipped this year, Thornton said at a news conference in Taipei on Thursday.