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Can copying Apple and Samsung help LG turn things around?

26
Dec
2013

LG’s 2013 flagship phone was a very capable device with impressive specs and a solid design, but it didn’t really include anything in the way of compelling differentiation that might set it apart from smartphones sold by South Korean rival Samsung. The problem with that, of course, is that Samsung’s smartphones are backed by a marketing budget that climbs into the double-digit billions, so sales of the G2 fell well short of expectations. Also, no one cared about it’s standout feature: volume buttons and a power button on the back of the case. LG might not have the budget to go toe to toe with Samsung but according to a new report, its next move with the G2′s successor might take a

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