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CEO John Chen says BlackBerry isn’t giving up on consumers just yet

03
Feb
2014

On the one-year anniversary of the BlackBerry 10 operating system’s debut, BlackBerry’s market share in the United States reportedly hit just about 0%. Investors are still optimistic though, and BlackBerry shares are up nearly 22% in the past three months. Partially responsible for the recent optimism is BlackBerry CEO John Chen’s strategic shift that will see the company focus more on the enterprise and government markets where it still has some momentum, but in a recent interview with Fast Company, Chen also made sure to note that BlackBerry has no plans to completely abandon the remaining loyal customers it has in the consumer market. “One critical challenge we have been addressing is the company’s broad approach on both enterprise and

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