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Dell portrays itself as a feisty startup in its first ad after going private (video)

01
Jan
2014

Now that Dell is once again a private company, its trying to shake off its reputation as a member of the status quo. Appropriately, the PC builder just unveiled a new TV ad that suggests it has all the energy and vision of a technology startup. The minute-long spot connects Dells mindset to that of companies like Dropbox, Gilt and Skype, which started out in modest places but went on to accomplish great things.

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