The marketing function will undergo the greatest IT-driven business transformation, research per IDC which I referenced this week during my presentation at Interop. The main point of my presentation was to strongly emphasize the need for collaboration between CIOs and CMOs in order to successfully champion digital marketing initiatives. In my presentation, I pointed to a marketing technology supergraphic that was developed by Scott Brinker, highlighting nearly 1,000 marketing technology companies. …
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