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Disney brings the Force with ‘Star Wars’ game, TV show push

21
Aug
2014

By Ronald Grover and Lisa Richwine LOS ANGELES (Reuters) – Walt Disney Co is ramping up its first major push to promote the Star Wars franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes. The anticipated rush of light sabers, Wookiees and other Star Wars mainstays is Disneys attempt to cash in on its $4.05 billion acquisition of LucasFilm, which gave the company a popular yet aging franchise that has not produced a new feature film in nine years. On Thursday the company introduced Star Wars: Commander, a free mobile app that lets players direct battles with franchise heroes Han Solo, Chewbacca and Princess Leia.

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