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Exclusive: Ouya scores Xiaomi partnership to take games to China

22
Aug
2014

By Malathi Nayak SAN FRANCISCO (Reuters) – U.S video game service Ouya is turning to Asia to capture the growth that has eluded the startup on its own home turf. The Santa Monica, California-based firm has partnered with Xiaomi Inc to take its games to Chinese living rooms via the smartphone makers new streaming boxes and smart TVs, an Ouya executive and a source at Xiaomi close to the deal told Reuters. Xiaomi, which in three years became Chinas top smartphone seller ahead of Apple Inc and Samsung, harbors ambitions beyond mobile gadgets. Last year, it expanded into the TV and set-top box business with its MiBox and MiTV. Ouya Chief Executive Julie Uhrman said details are still getting hashed out but its likely Ouya will get a dedicated channel on Xiaomi software installed on those devices, on which gamers can shop for and download a selection of its independently developed games later this year, Uhrman said.

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