Ever since the middle of the summer, Facebook has been wrestling a pig, trying its best to smear some red lipstick on the unruly beast. Facebook wants to be a personalized, digital newspaper, full of rich discussion and brow-furrowing articles—the sort that the company likes to refer to as “high-quality.” New Yorker before cat memes, no more emotionally manipulative viral media, down with Upworthy. It’s hard to imagine how the Facebook brass came to misunderstand their own site so badly. What we see should have as much as possible to do with what our friends want us to see and as little as possible with what Facebook wants us to see.
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