Facebook just gave us another reason to quit Facebook. In a press release published today, the social media giant said they will start to roll out new auto-playing video ads that will start to appear in (some of your) News Feeds as soon as this week: Since September, weve been testing a way to make videos more engaging on Facebook, and as a result weve seen views, likes, shares and comments increase more than 10 percent. Were beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion. Last week, Tech Crunch obtained a document sent to marketers instructing them on how to sell the new video ads to clients.