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Fashion and function key to wearable tech appeal: survey

21
Mar
2014

Nearly three quarters of consumers are now aware of wearable technology devices and one in six, in the US at least, are already sporting a fitness band, health tracker or smartwatch. Nielsens latest study into the state of the wearable technology market in the US reveals that the devices are starting to appeal to younger consumers. But as well as being younger, financial security is also a defining factor among early adopters, with 29 percent of wearable technology adopters earning $100,000 or more a year. While 70 percent of US consumers are now aware of wearable technology and nearly half of those surveyed expressed an interest in buying their first wearable tech device this year, 72 percent of all respondents said they wished they were less expensive.

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