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Fire Phone against the world: can Amazon take on iOS and Android?

19
Jun
2014

With his presentation earlier today, Jeff Bezos wanted consumers to take one thing away from Amazons Fire Phone: its different. Weve just seen the end result of years of research, most of which seemingly went into the phones Dynamic Perspective feature, which pulls together multiple front-facing cameras and infrared sensors to implement head-tracking in a way thats different from anything weve seen from a phone. Theres also Firefly, the feature that can recognize and identify nearly anything around you, and Mayday, which gives owners a live video connection to Amazon customer support. Bezos even highlighted the Fire Phones camera, claiming that it outperforms the hardware offered by Apple and Samsung. But beyond these things (and other oddities like a circular polarizer on the screen), the rest of Amazons phone is pretty average.

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