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Foursquare’s big break: from check-in app to Yelp killer

01
May
2014

At SXSW 2009, Foursquare introduced the world to the check-in. Five years later, it has 5 billion check-ins and counting, giving it one of the worlds most powerful databases about where and what to eat or do in any given neighborhood. But users were confused. Was Foursquare meant to replace Yelp or help them find their friends? To survive, the company realized it would have to radically reinvent itself. Founder and CEO Dennis Crowley came to a striking conclusion. …

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