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GN Resound pins hopes on hearing aid for iPhone generation

11
Aug
2014

By Stine Jacobsen COPENHAGEN (Reuters) – Denmarks GN Resound is banking on a hearing aid packed with bluetooth-like technology that lets users listen to calls and music from their iPhones as it seeks to steal a march on its rivals, its new chief executive told Reuters. Anders Hedegaard laid out his plans for the company – the hearing aid business of GN Store Nord – for the first time since taking the helm on August 1 in a change of management that surprised investors and analysts. After four years of cutting costs to boost operating margins, GN Resound now wants to grow faster than the global market, which grew about 4 percent last year in terms of sales. The restructuring is over and now its innovation and growth that are the priorities, said Hedegaard.

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