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Google Uses its Nuclear Option on Rap Genius’s Search Rankings


The lyrics site Rap Genius no longer appears on the first page of Google results for its own name after Google decided it was done with the sites algorithm SEO tricks.  As of Thursday morning, a search for Rap Genius produces a series of news stories on Googles move, the companys Twitter handle, a Wikipedia page about Rap Genius, and at least five pages more of links before it links to the companys domain. So what prompted Google to take action now? As it turns out, the company was using a strategy to boost its ranking in Google results searches that Google hates: offering to drive traffic to a site in exchange for that site adding a bunch of links back to Rap Genius URLs (in this case, Justin Bieber lyrics).

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FRIDAY, MARCH 23, 2018



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