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How Facebook Can Sway You With A Single Word

17
Dec
2013

When I send this story to my friends, I won’t ask them if they’d “mind” reading it. I’ll ask them if they’ll “please” read it. Using the more straightforward please in a sentence can be more effective in making people click a button online, according to new research from Facebook. For the past two years, Facebook’s Compassion Research Team has been trying to help social networkers resolve disputes over everything from unflattering photos to gossipy status updates. The groups findings have streamlined the way Facebooks members deal with the stuff that gets under their skin. …

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