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It stars Gary Oldman, sat at a desk in a glass-and-chrome house that looks like it belongs in the Hollywood hills as he toys with, and talks about, his new HTC One. HTC said last year that marketing was its greatest challenge, with Cher Wang, HTCs chairperson, saying her companys communication does have a problem but we are improving on that. The new ad is certainly more coherent: where Downey Jr.s ad was overblown and baffling, Oldmans is understated. The actor says it doesnt matter what he says about the phone, because the new HTC One is designed for people who form their own opinions. To demonstrate his point, he fills most of the rest of the commercials running time by repeating blah, before suggesting people ask the internet what it thinks of the phone. The HTC One (M8) has great design and performance, but the question will be whether its enough to rescue HTC, who has seen its market share drop precipitously over the last few years as competitors such as Samsung have encroached on its areas of business.