HTC is planning to make BlinkFeed, its custom news reader app installed on the One and other HTC smartphones, available for other Android devices in the near future, even those not made by HTC. HTC also tells The Verge that its Zoe camera app will be made available for non-HTC devices later this year. HTC followed Motorolas lead by putting its own apps for the latest version of its Sense software in the Google Play Store, but it was implied that they would only be available for HTC devices. Making BlinkFeed and Zoe, two of HTCs signature pieces of software, available for other, non-HTC smartphones is a bold move, but it could help with brand awareness and let people try out HTCs software before buying a phone.