As one of the media properties tucked away within IAC/Interactive Corp’s vast group of online holdings, executives are putting the spotlight on Vimeo, breaking out the number of users and revenue for the first time. IAC revealed that Vimeo has an audience of more than 100 million unique users, 400,000 paying subscribers and about $40 million in revenue over the past 12 months ending October. “We have a number of assets that could live on their own,” said IAC Chief Executive Greg Blatt. “Vimeo, we believe, is an asset that will reach that status.” As a video web site, Vimeo competes with Google’s YouTube and other streaming video services though it is known for attracting a niche audience of creative professionals.
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