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Instagram shoots for global expansion with big Android update

12
Mar
2014

Instagram has always set a high bar for speed. While other photo apps add feature after feature, Instagrams updates generally come in the form of Bug fixes and performance improvements. Instagrams latest update for Android, launching today, takes the same approach but on a much larger scale. The company halved the size of its Android app, doubled the speed of profile loading, and redesigned its entire experience to both look nicer and perform better — especially on some of the more popular phones in growth countries like Brazil. The first thing youll notice upon trying the new app is its redesigned camera screen and updated iconography, which better fit in with a comprehensive update the company released for iPhone back in September. Since launching its Android app back in April 2012, Instagram has kept it mostly in line with its iPhone version, but adapting the app for an increasing number of Android phones has been difficult, says engineering manager Philip McAllister.

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