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Is Samsung’s Oscars selfie worth $1 billion?

11
Apr
2014

Hollywood Reporter quotes a stunning claim made by the CEO of Publicis, which handles the international marketing for Samsung. According to Maurice Levy, the famous Oscar selfie snapped by Ellen DeGeneres is worth somewhere between $800 million and $1 billion. Mr. Levy is riding high right now, with the back-to-back, high-impact selfie stories: “This is something we did for Samsung. It’s us. The two selfies that are so famous — the one with all the actors at the Oscars and the second with President Obama — the two were done by our team.” According to Twitter, the Oscar selfie has been retweeted by more than 2.5 million times and seen by more than 37 million people. Those are very impressive numbers. But

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