The Latest in IT Security

It’s official: Your carrier is pushing you to buy a Samsung phone over an iPhone

08
Aug
2014

It’s something we’ve long suspected but now we finally have the proof we need: Your wireless carrier wants to push you to buy a Samsung smartphone over an iPhone. Kantar Worldpanel has just released a new study (PDF) confirming reports that we’ve long heard about carriers trying to steer their customers away from the iPhone and toward rival devices — most prominently, Samsung’s. In a survey of smartphone buyers in the United States, Kantar found that “63% of consumers who bought a device in [Q1 2014] were recommended a Samsung device, more than double the rate of recommendation for Apple, and almost 10 times more than Nokia.” Kantar found that this had an enormous impact on Samsung sales as well because

Comments are closed.

Categories

FRIDAY, APRIL 19, 2024
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments