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Jawbone on Thursday began making it easier to love Siri, Google Now or other virtual assistants in a hint at the future portrayed in the Oscar-nominated film Her. The San Francisco-based company behind sophisticated and stylish wireless ear pieces released a new ERA model packing big technology in a diminutive form and enabling users to speak more naturally with software on their mobile devices. I hope they dont fall in love with their operating systems, but they will at least rekindle a relationship with voice commands, Jawbone audio product manager Gernard Feril said while providing AFP an early look at the new ERA. Feril was making a playful reference to the Spike Jonze film Her starring Joaquin Phoenix, who plays a man who falls in love with a personal computer operating system.