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LinkedIn to let companies target members by language, location

06
May
2014

LinkedIn Corp on Tuesday rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow and retain members across the world. Before we would show you everything the company was saying even if it wasnt right for your geography or service level, said David Thacker, LinkedIn vice president of products. The entire experience is now customized by geography and language preference. Additionally, the professional social media platform will help members with personal page feeds adding filters for geography and job function. Helping members weed out information that may not be relevant is important to LinkedIn since it needs its members to keep visiting the site, even when they are not actively looking for jobs.

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