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Meet the new Apple

03
Jun
2014

While I watched Apples WWDC 2014 opening keynote on Monday morning, I couldnt stop thinking about the infectious mixture of fun and confidence everyone onstage seemed to be exuding. It was something new for this era of Apple, and it felt like a mirror image of the announcements being made. Watching CEO Tim Cook and his Superman companion Craig Federighi bound about onstage, trading jokes and launching into strangely lengthy and effective bits on topics like a near-miss naming of OS X Weed, you might not recognize the company if not for all the Apple logos everywhere. In recent years — and lets be honest, probably since just after Steve Jobs death in 2011 — there has been a sense of hesitation, of standoffishness, and maybe even a little bit of fear in the tone of Apple events.

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