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On the street, China’s Jingdong aims to steal march on Alibaba

27
Nov
2013

By Paul Carsten BEIJING (Reuters) – Courier Chen Honglei packs boxes of clothing, appliances and utensils into his electric three-wheeler to deliver to customers in northwestern Beijing, helping China’s second largest e-commerce company Jingdong maintain its logistics edge in a cut-throat market. Larger rivals Tmall and Taobao, the online marketplaces run by mega-firm Alibaba Group Holding Ltd, still depend on merchants and external courier firms for their logistics. “We work until everything is delivered,” said Chen, working with a team to move the packages from a canal-side warehouse in northwest Beijing. Chen is one of a 10,000-strong fleet of couriers that Jingdong uses to deliver packages to major locations across China within 24 hours.

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