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New Yorks city government may be planning to install free public Wi-Fi to lure entrepreneurs and startups, but San Francisco is trying to beat it to the punch. The Californian citys mayor, Edwin Lee, has announced the installation of free Wi-Fi along San Franciscos Market Street, the busiest and most economically diverse corridor in the city. Ars Technica reports the Market Street area was originally set to receive free Wi-Fi internet from ATT after the city reached reaching a tentative agreement with the cable provider in September 2012, but the deal expired before it could be completed. Marc Touitou, San Franciscos chief information officer, told The San Francisco Chronicle that rather than try to sign a new deal, it was simpler, faster, better to do it on our own. Touitou said by installing the connection — a fiber-optic cable run under the street, with networking equipment set up on existing infrastructure such as traffic lights — the city was able to provide a high quality service with no strings attached, no ads.