When Facebook Gifts went live in the US in September 2012, it actually sold real-world presents that users could buy and send to their friends. From August 12, the service will be no more, however, if youve used Facebook Gifts or still have a gift card with remaining credit bought via the site, theres no need to panic. Facebook says that it will be taking the lessons learned from Gifts and using them to help businesses market and sell their wares directly to the sites billion+ users instead. Announced on July 17, the idea is that if an ad on Facebook features the button, a Facebook user can click on it and purchase the product or service in question, without leaving Facebook to do so.
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