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Scroogled: the Microsoft attack ads that treat Google like a political opponent

23
Nov
2013

Microsoft and Google have become fierce rivals, and in 2012 Microsoft went for the throat. After Google adopted a controversial new privacy policy, the company launched a series of attack ads in major newspapers to fan the flames of outrage and hopefully direct consumers to choose Microsoft services. Not satisfied with the initial results, Microsoft hired former Clinton campaign advisor Mark Penn to launch Scroogled. Its a one-stop shop for all of Microsofts vitriol against Googles policies, a catchphrase which stands for the way Google allegedly snoops on consumers and sells their private data.

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