Ride-sharing app Sidecar has spent its two-year life in the shadow of Uber, whose name has become synonymous with traditional taxi substitutes. Its new iOS and Android apps ask drivers to create more detailed profiles that will make them stand out, complete with pictures and notes about themselves or car amenities like phone chargers or free water. Along with releasing new versions of its iOS and Android apps, Sidecar has announced that its received funding from major investor Union Square Ventures. In a blog post, USV partner Fred Wilson described the new app as an Etsy to Ubers Amazon. While Uber is generally aimed at full-time taxi drivers, Sidecar has always focused on ordinary drivers who want to pick up some extra cash.
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