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The coffee shop chain is partnering with Duracell Powermat to offer customers complementary cable-free smartphone and tablet recharging alongside their usual caffeine hit. On paper, wireless charging is a brilliant idea and one as revolutionary as wi-fi, something that Starbucks is quick to highlight. “From WiFi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers’ needs early in the adoption curve and provide a world-class solution. Rather than hunting around for an available power outlet, they can seamlessly charge their device while enjoying their favorite food or beverage offering right in our stores,” said Adam Brotman, chief digital officer at Starbucks.