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Telecom Italia in a bind after losing GVT bid battle

31
Aug
2014

By Leila Abboud, Pamela Barbaglia and Stephen Jewkes PARIS/LONDON/MILAN (Reuters) – Telecom Italia has lost a promising path to earnings growth by failing to secure Brazilian broadband business GVT and may now turn from hunter to hunted in a fast-consolidating telecoms industry. Winning the auction for French media company Vivendis GVT was vital for both Telecom Italia and its rival, Spains Telefonica, as their European markets have been shrinking. Italy was gripped by a mobile price war for much of last year, revenue is falling and competition remains tough. Telecom Italia lost out to Telefonica as it could not afford to top its 7.45-billion-euro offer for GVT.

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