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The story behind the ‘First Kiss’ viral video sensation

15
Mar
2014

If you had an Internet connection this week, you probably came across First Kiss — a video compilation of various strangers fumbling through a few awkward, adorable moments of intimacy. But the video, which has amassed more than 52 million YouTube views, elicited a backlash from more than just cold-hearted cynics. First Kiss was commissioned by Melissa Coker, founder of the clothing company Wren. According to Coker, the company operates on a shoestring budget and devised the video as a way to promote Wren attire without breaking the bank.

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