Its first product is the XC1, which looks very much like modern take on Brauns classic digital watch, the DW20. Velox doesnt call out that association explicitly, though, instead describing its look as futuristic simplicity. Staying true to functionalist principles adhered to by iconic designers like Dieter Rams, the XC1’s function is its form: the focal point is a simple LCD that displays the time, and there’s little decoration to take away from it. These principles help the XC1 look both unique and modern while still revering historical design.
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