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This is why your favorite tech site has a horrible pro-Apple bias

30
Aug
2014

Pretty much everyone who has ever written anything about technology has, at one point or another, been called an “iSheep” who is “so bias (sic) in favor of Apple!” But while accusations of “pro-Apple bias” occur so often that they’re practically meaningless, that doesn’t mean Apple doesn’t have a brilliant strategy for monitoring and manipulating media coverage about the company that is lightyears beyond what Amazon, Microsoft or even Google do. 9to5Mac’s Mark Gurman, who’s about as good an Apple reporter as you’ll find, has just written an extensive series about Apple’s PR operations and how it springs into action to stomp out any stories that paint the company in a negative light. To cite one particular example, Gurman describes

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