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Twitter and Comcast’s “See It” A Sly Step Towards the “Internet of Things”

09
Dec
2013

By Noah J. Nelson (@noahjnelson) Social network Twitter has taken a cultural capital lead in conversation about live TV. Now the service, ahead of its IPO, is getting together with cable provider Comcast and that company’s subsidiary NBCUniversal to launch a new program called “See It.” Here’s what it boils down to: soon Comcast Xfinity subscribers who see tweets from NBCU shows will be able to jump right to the program or set up their DVRs to record directly from Twitter. No need to dig out the remote. On first glance this seems like a needless do-dad, but dig in

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