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Twitter takes aim at ‘retail politics’ in Latin America

15
May
2014

By Esteban Israel SAO PAULO (Reuters) – After seeing explosive growth across Latin America, Twitter Inc is now tapping into the regions other big passion besides soccer – politics. The company dispatched its top political strategist to Brazil this week to give senators in one of its biggest global markets a pep talk on tweets and how to use the social network ahead of the October general election. \The Latin American market is growing, and elections are good opportunities for Twitter,\ Adam Sharp said in an interview. A former congressional aide in Washington, Sharps job is to promote the use of Twitter as an indispensable work tool for governments and politicians.

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