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Twitter to launch mobile advertising product for apps: report

28
Mar
2014

(Reuters) – Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter. The format will lead users to the advertisers page in a mobile app store where they can download the software, Bloomberg said. There had been speculation that Twitter and other internet firms would try their hand at this sort of marketing, which has proven lucrative for Facebook. …

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