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Redeeming the UltraViolet codes found in Blu-ray cases can be a confusing process, and DECE (Digital Entertainment Content Ecosystem) general manager Mark Teitell is quick to admit that. At some point this year, consumers will likely start seeing inserts directing them to a universal redemption destination rather than a specific digital retailer like Vudu or Flixster. We havent talked a ton about this, but were moving toward what we call a common redemption approach where there could be a single destination where multiple different studios disc packaging tells you to go, Teitell said in an interview with The Verge. UltraViolets redemption process, which sometimes requires signing up for accounts with multiple services (and even film studios), has been criticized as too convoluted.